{"id":130,"date":"2024-07-08T04:04:49","date_gmt":"2024-07-07T16:04:49","guid":{"rendered":"https:\/\/derena.info\/?page_id=130"},"modified":"2026-08-09T03:36:29","modified_gmt":"2026-08-08T15:36:29","slug":"insights-hub-unified-space-for-market-analysis","status":"publish","type":"page","link":"https:\/\/oderena.com\/?page_id=130","title":{"rendered":"Creating the Insights Hub"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Designed a centralised market analysis experience across web and mobile, bringing together fragmented research tools to help traders discover insights and make more informed decisions before placing trades.<\/h5>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3507b6903&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3507b6903\" class=\"wp-block-image alignfull size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"327\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-hero-image-1024x327.png\" alt=\"\" class=\"wp-image-390\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-hero-image-1024x327.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-hero-image-300x96.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-hero-image-768x245.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-hero-image-1536x491.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-hero-image-2048x654.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Context &amp; Challenge<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Market research was an important part of the trading journey, but analysis tools were spread across different areas of the platform and external experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users had to navigate between multiple sources for information such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market news <\/li>\n\n\n\n<li>Client sentiment <\/li>\n\n\n\n<li>Trading activity <\/li>\n\n\n\n<li>Financial reports <\/li>\n\n\n\n<li>Company fundamentals <\/li>\n\n\n\n<li>Economic data<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This made it harder for traders to discover relevant insights at the right moment in their decision-making process.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Understanding trader needs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I started by understanding how traders currently research markets before placing trades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User interviews exploring research habits, tools used, and decision-making processes.<\/li>\n\n\n\n<li>Analysis of existing customer feedback and requests.<\/li>\n\n\n\n<li>Review of current market analysis journeys across platforms.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Key insights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traders used multiple sources to build their market view.<\/li>\n\n\n\n<li>Research behaviour had evolved, with users expecting more information directly within trading platforms.<\/li>\n\n\n\n<li>Important analysis tools were difficult to discover because they were spread across different locations.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity was not just adding more tools \u2014 it was <strong>creating a clearer structure<\/strong> that connected research with trading decisions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Information architecture &amp; design<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Working with designers, Product, and stakeholders, I helped define the structure and navigation model for the Insights Hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design challenges<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How should different research tools be grouped?<\/li>\n\n\n\n<li>How can users quickly discover relevant analysis?<\/li>\n\n\n\n<li>How do we create consistency across web, iOS, and Android while respecting platform patterns?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design activities<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigation and information architecture workshops.<\/li>\n\n\n\n<li>Exploration of different grouping models and user flows.<\/li>\n\n\n\n<li>Prototyping across platforms.<\/li>\n\n\n\n<li>Usability testing with traders.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3507b7834&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3507b7834\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"1004\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-1.png\" alt=\"\" class=\"wp-image-391\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-1.png 980w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-1-293x300.png 293w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-1-768x787.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1019\" height=\"1024\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-2-1019x1024.png\" alt=\"\" class=\"wp-image-392\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-2-1019x1024.png 1019w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-2-300x300.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-2-150x150.png 150w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-2-768x772.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-2-1529x1536.png 1529w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-2-2038x2048.png 2038w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Impact<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>Created a single destination<\/strong> for market research across web and mobile platforms.<\/li>\n\n\n\n<li><strong>Introduced analytics<\/strong> to measure engagement, including visits, time spent, and user journeys.<\/li>\n\n\n\n<li><strong>Connected research with trading decisions<\/strong> by tracking journeys from Insights Hub to the Deal Ticket.<\/li>\n\n\n\n<li><strong>Closed key feature gaps<\/strong> identified through customer research and competitor analysis, making the platform more competitive.<\/li>\n\n\n\n<li><strong>Built a foundation for future growth<\/strong> by enabling new research tools and features to be added over time.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h6 class=\"wp-block-heading\">One interesting challenge was <strong>defining success<\/strong>. Unlike a conversion flow, the goal wasn&#8217;t simply to increase trades. Good market analysis should <strong>help users make better decisions<\/strong>, even if that sometimes means choosing not to trade. <\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">That&#8217;s why we <strong>focused on engagement<\/strong> with research and how it influenced the journey towards trading, rather than trade volume alone.<\/h6>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1020\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-3-1024x1020.png\" alt=\"\" class=\"wp-image-393\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-3-1024x1020.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-3-300x300.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-3-150x150.png 150w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-3-768x765.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-3-1536x1529.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/Insights-Hub-img-3-2048x2039.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oderena.com\/?page_id=70\">\u2190 Previous project<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/oderena.com\/?page_id=122\">Next project \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designed a centralised market analysis experience across web and mobile, bringing together fragmented research tools to help traders discover insights and make more informed decisions before placing trades. Context &amp; Challenge Market research was an important part of the trading journey, but analysis tools were spread across different areas of the platform and external experiences. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":199,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-130","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130"}],"version-history":[{"count":8,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/130\/revisions"}],"predecessor-version":[{"id":446,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/130\/revisions\/446"}],"up":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/199"}],"wp:attachment":[{"href":"https:\/\/oderena.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}