{"id":140,"date":"2024-07-08T04:30:30","date_gmt":"2024-07-07T16:30:30","guid":{"rendered":"https:\/\/derena.info\/?page_id=140"},"modified":"2026-08-10T22:02:48","modified_gmt":"2026-08-10T10:02:48","slug":"native-integration-of-tipranks-api-for-market-analysis","status":"publish","type":"page","link":"https:\/\/oderena.com\/?page_id=140","title":{"rendered":"Integrating TipRanks Market Insights"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Designed the integration of TipRanks research tools into IG\u2019s trading platform, bringing analyst insights, stock forecasts, and market data closer to traders during their decision-making journey.<\/h5>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3504687f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3504687f3\" class=\"wp-block-image alignfull size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"327\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-hero-image-1024x327.png\" alt=\"\" class=\"wp-image-409\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-hero-image-1024x327.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-hero-image-300x96.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-hero-image-768x245.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-hero-image-1536x491.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-hero-image-2048x654.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Context<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Traders often need multiple sources of information before making investment decisions, but market research was fragmented across different platforms.<br>IG partnered with TipRanks to bring additional market analysis capabilities directly into the trading experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Goal<\/strong> &#8211; create a seamless in-platform research experience that allowed traders to access expert insights without leaving the platform.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Understanding user needs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Research<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User interviews to understand research habits and expectations.<\/li>\n\n\n\n<li>Analysis of existing market research journeys.<\/li>\n\n\n\n<li>Collaboration with the technical team to understand integration opportunities and limitations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Considerations<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to present external research naturally within the IG experience.<\/li>\n\n\n\n<li>How to make complex financial insights easy to understand.<\/li>\n\n\n\n<li>How to maintain consistency with IG\u2019s existing design system across web, iOS, and Android.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Design &amp; collaboration<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Working closely with Product, Engineering, and business stakeholders, I defined how TipRanks insights should be integrated into the trading experience and how users would discover and interact with the new content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>My focus was on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creating a natural entry point<\/strong> for market insights within existing trading journeys.<\/li>\n\n\n\n<li><strong>Structuring complex financial information<\/strong> into clear and easy-to-understand experiences.<\/li>\n\n\n\n<li>Maintaining c<strong>onsistency with IG\u2019s design system<\/strong> across web, iOS, and Android.<\/li>\n\n\n\n<li><strong>Designing interactions<\/strong> for key TipRanks features &#8211; Smart Score, Analyst Consensus, Analysts\u2019 Top Stocks<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3504694c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3504694c3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-1-1-635x1024.png\" alt=\"\" class=\"wp-image-411\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-1-1-635x1024.png 635w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-1-1-186x300.png 186w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-1-1-768x1238.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-1-1-953x1536.png 953w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-1-1.png 1000w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"436\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-2.png\" alt=\"\" class=\"wp-image-412\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-2.png 980w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-2-300x133.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-2-768x342.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Testing &amp; measurement<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before launch, I validated the experience through usability testing, focusing on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ease of understanding.<\/li>\n\n\n\n<li>Discoverability of insights.<\/li>\n\n\n\n<li>How users interacted with research content.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Together with Product, we defined success metrics and implemented tracking to measure engagement after release.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Impact<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>~50% of trading clients interacted<\/strong> with TipRanks analysis widgets.<\/li>\n\n\n\n<li><strong>100+ first trades<\/strong> followed interaction with TipRanks insights.<\/li>\n\n\n\n<li><strong>30% increase in time spent<\/strong> within the platform.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Smart Score widget<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Offering the ability to see a stock\u2019s performance at a glance.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-3-1024x540.png\" alt=\"\" class=\"wp-image-413\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-3-1024x540.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-3-300x158.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-3-768x405.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-3-1536x810.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-3-2048x1080.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Analyst Consensus widget<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Discover market forecasts from experts.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"1024\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-4-675x1024.png\" alt=\"\" class=\"wp-image-414\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-4-675x1024.png 675w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-4-198x300.png 198w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-4-768x1165.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-4-1013x1536.png 1013w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-4-1351x2048.png 1351w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-4-scaled.png 1688w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Analysts&#8217; Top Stocks widget<\/h4>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"1024\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-5-414x1024.png\" alt=\"\" class=\"wp-image-415\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-5-414x1024.png 414w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-5-121x300.png 121w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-5-768x1901.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-5-621x1536.png 621w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-5-827x2048.png 827w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/TipRanks-img-5-scaled.png 1034w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oderena.com\/?page_id=122\">\u2190 Previous project<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/oderena.com\/?page_id=105\">Next project \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designed the integration of TipRanks research tools into IG\u2019s trading platform, bringing analyst insights, stock forecasts, and market data closer to traders during their decision-making journey. Context Traders often need multiple sources of information before making investment decisions, but market research was fragmented across different platforms.IG partnered with TipRanks to bring additional market analysis capabilities [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":199,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-140","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140"}],"version-history":[{"count":9,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/140\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/140\/revisions\/468"}],"up":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/199"}],"wp:attachment":[{"href":"https:\/\/oderena.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}