{"id":20,"date":"2024-07-06T13:35:23","date_gmt":"2024-07-06T13:35:23","guid":{"rendered":"https:\/\/derena.info\/?page_id=20"},"modified":"2026-08-10T21:55:39","modified_gmt":"2026-08-10T09:55:39","slug":"ig-trading-platform-japan-localisation","status":"publish","type":"page","link":"https:\/\/oderena.com\/?page_id=20","title":{"rendered":"Redesigning the Trading Experience for Japan"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Research showed that successful trading platform localisation required more than translation.<\/h5>\n\n\n\n<h5 class=\"wp-block-heading\">By redesigning core trading workflows around Japanese traders&#8217; mental models, we created a more intuitive web and mobile experience that <strong>improved customer adoption<\/strong>, <strong>conversion<\/strong>, and supported <strong>IG&#8217;s continued growth in Japan<\/strong>.<\/h5>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3503e05c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3503e05c9\" class=\"wp-block-image alignfull size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"329\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-hero-image-1024x329.png\" alt=\"\" class=\"wp-image-326\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-hero-image-1024x329.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-hero-image-300x96.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-hero-image-768x246.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-hero-image-1536x493.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-hero-image-2048x657.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Context<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">IG wanted to expand its presence in Japan, but research showed that a direct translation of the existing platform would not meet local traders expectations.<br>Japanese users had different trading conventions, regulatory requirements, and interaction patterns, creating friction across key trading journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Goal<\/strong> &#8211; design a trading experience that felt familiar to Japanese traders while remaining scalable within IG&#8217;s global platform.<\/p>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Understanding the problem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We partnered with a specialist Japanese UX research agency to conduct user interviews and usability testing with local traders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key insights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Japanese traders followed different workflows and mental models.<\/li>\n\n\n\n<li>Existing Deal Ticket interactions created uncertainty during order placement.<\/li>\n\n\n\n<li>Terminology, information hierarchy, and interface patterns needed to better match local expectations.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The key learning<\/strong> &#8211; localisation required redesigning critical trading workflows, not just adaption.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3503e106e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3503e106e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-1-886x1024.png\" alt=\"\" class=\"wp-image-323\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-1-886x1024.png 886w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-1-259x300.png 259w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-1-768x888.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-1.png 980w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Defining the scope<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Working with Product, Engineering, and business stakeholders, I translated research insights into a prioritised redesign strategy focused on improving user confidence and trading behaviour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key focus areas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deal Ticket redesign<\/li>\n\n\n\n<li>Information hierarchy and terminology<\/li>\n\n\n\n<li>Interface components and visual patterns<\/li>\n\n\n\n<li>Consistent experience across web and mobile<\/li>\n<\/ul>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Key results<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Grow IG presence<\/strong> in Japan and significantly boost new and active client numbers. Company <strong>increased share<\/strong> of Japan\u2019s OTC derivatives market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Increased client conversion and retention, contributing to approximately <strong>30% revenue growth<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>redesigned Speedy Ticket<\/strong> generated around <strong>34% higher trading volume<\/strong> in its first month compared with the previous experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3503e17a8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3503e17a8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-2-879x1024.png\" alt=\"\" class=\"wp-image-329\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-2-879x1024.png 879w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-2-257x300.png 257w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-2-768x895.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-2.png 980w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3503e1cc4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3503e1cc4\" class=\"wp-block-image alignwide size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"354\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-3-1024x354.png\" alt=\"\" class=\"wp-image-327\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-3-1024x354.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-3-300x104.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-3-768x265.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-3-1536x531.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-3-2048x708.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design System<\/strong> update with localisation notes, typography, components and Navy theme colour tokens<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f3503e2188&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f3503e2188\" class=\"wp-block-image alignwide size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-4-1024x1024.png\" alt=\"\" class=\"wp-image-330\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-4-1024x1024.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-4-300x300.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-4-150x150.png 150w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-4-768x768.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-4-1536x1536.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/JP-trading-img-4-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oderena.com\/?page_id=368\" data-type=\"page\" data-id=\"368\">\u2190 Previous project<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/oderena.com\/?page_id=368\">Next project \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research showed that successful trading platform localisation required more than translation. By redesigning core trading workflows around Japanese traders&#8217; mental models, we created a more intuitive web and mobile experience that improved customer adoption, conversion, and supported IG&#8217;s continued growth in Japan. Context IG wanted to expand its presence in Japan, but research showed that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":199,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"version-history":[{"count":36,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":464,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/20\/revisions\/464"}],"up":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/199"}],"wp:attachment":[{"href":"https:\/\/oderena.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}