{"id":352,"date":"2026-08-08T00:54:36","date_gmt":"2026-08-07T12:54:36","guid":{"rendered":"https:\/\/oderena.com\/?page_id=352"},"modified":"2026-08-10T21:52:25","modified_gmt":"2026-08-10T09:52:25","slug":"optimising-the-first-deposit-journey","status":"publish","type":"page","link":"https:\/\/oderena.com\/?page_id=352","title":{"rendered":"Optimising the First Deposit Journey"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Redesigned the first deposit experience as part of the Exchange platform revamp, helping new users move from account creation to funding with a clearer and more guided journey.<\/h5>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f343cd2424&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f343cd2424\" class=\"wp-block-image alignfull size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-hero-image-1024x370.png\" alt=\"\" class=\"wp-image-354\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-hero-image-1024x370.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-hero-image-300x108.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-hero-image-768x277.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-hero-image-1536x555.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-hero-image-2048x740.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Context &amp; challenge<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The first deposit is a critical milestone in the user journey, but the existing experience created friction for new users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Business goal <\/strong>&#8211; support the wider Exchange revamp objective of reducing the journey <strong>from sign-up to first trade to under 8 minutes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key challenges<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unclear entry points and guidance for first-time users.<\/li>\n\n\n\n<li>Complex forms and multiple funding options increasing decision effort.<\/li>\n\n\n\n<li>Inconsistent experience across platforms, with some deposit methods available only on mobile and others only on web.<\/li>\n\n\n\n<li>Limited visibility into where users were dropping off in the journey.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f343cd2ee5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f343cd2ee5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-1-1-1024x1024.png\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-1-1-1024x1024.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-1-1-300x300.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-1-1-150x150.png 150w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-1-1-768x768.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-1-1.png 1470w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f343cd34a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f343cd34a6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-2-1024x1024.png\" alt=\"\" class=\"wp-image-358\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-2-1024x1024.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-2-300x300.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-2-150x150.png 150w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-2-768x768.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-2.png 1470w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Understanding the problem<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I analysed the existing deposit journey end-to-end to identify where users experienced friction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviewing customer support tickets to understand recurring issues.<\/li>\n\n\n\n<li>Competitor analysis of onboarding and funding experiences.<\/li>\n\n\n\n<li>Working with Product to understand business goals, operational constraints, and available funding methods.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key questions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do users hesitate or drop off?<\/li>\n\n\n\n<li>How can we guide first-time users towards the most suitable funding method?<\/li>\n\n\n\n<li>How can we balance speed with the complexity of different deposit options?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f343cd40dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f343cd40dd\" class=\"wp-block-image alignwide size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-3-1024x469.png\" alt=\"\" class=\"wp-image-359\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-3-1024x469.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-3-300x137.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-3-768x352.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-3-1536x703.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-3-2048x937.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Design approach<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I redesigned the experience around reducing decision-making effort and improving confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key improvements<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reworked entry points<\/strong> to make deposit easier to discover.<\/li>\n\n\n\n<li><strong>Restructured the deposit flow<\/strong> around the fastest and most reliable funding options.<\/li>\n\n\n\n<li><strong>Improved form presentation and guidance<\/strong> for first-time users.<\/li>\n\n\n\n<li>Created a <strong>clearer path from account creation<\/strong> to first funding action.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Outcome &amp; impact<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Created a <strong>clearer first deposit experience<\/strong> that helped users fund their account confidently and supported the goal of reducing <strong>sign-up to first trade to under 8 minutes<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Established <strong>tracking across key deposit steps<\/strong>, creating visibility into user behaviour and drop-off points for future optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enabled <strong>ongoing analysis of the onboarding funnel<\/strong> and identification of further improvement opportunities.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a9f343cd47fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a9f343cd47fc\" class=\"wp-block-image alignfull size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-4-1024x428.png\" alt=\"\" class=\"wp-image-360\" srcset=\"https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-4-1024x428.png 1024w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-4-300x125.png 300w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-4-768x321.png 768w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-4-1536x642.png 1536w, https:\/\/oderena.com\/wp-content\/uploads\/2026\/08\/FD-img-4-2048x856.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/oderena.com\/?page_id=332\">\u2190 Previous project<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/oderena.com\/?page_id=20\">Next project \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redesigned the first deposit experience as part of the Exchange platform revamp, helping new users move from account creation to funding with a clearer and more guided journey. Context &amp; challenge The first deposit is a critical milestone in the user journey, but the existing experience created friction for new users. Business goal &#8211; support [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":199,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-352","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=352"}],"version-history":[{"count":8,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/352\/revisions"}],"predecessor-version":[{"id":462,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/352\/revisions\/462"}],"up":[{"embeddable":true,"href":"https:\/\/oderena.com\/index.php?rest_route=\/wp\/v2\/pages\/199"}],"wp:attachment":[{"href":"https:\/\/oderena.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}