{"id":70,"date":"2024-07-07T13:18:43","date_gmt":"2024-07-07T13:18:43","guid":{"rendered":"https:\/\/derena.info\/?page_id=70"},"modified":"2024-07-08T09:00:37","modified_gmt":"2024-07-07T21:00:37","slug":"ig-trading-deal-ticket-for-knock-out-markets","status":"publish","type":"page","link":"https:\/\/oderena.com\/?page_id=70","title":{"rendered":"IG Trading – deal ticket for Knock-out markets"},"content":{"rendered":"\n

Redeveloped deal ticket to suit more audience mental model of trade, made it more familiar with local industry interface with goal to increase usage of product by new clients. Launched new trading instrument Knock-outs<\/p>\n\n\n\n

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Process<\/h4>\n\n\n\n

User research finding<\/strong> revealed main pain points of new and existing users who interact with the deal ticket.<\/p>\n\n\n\n

Workshop<\/strong> with stakeholders, design and development teams on brainstorming ideas and possible solutions on simplifying deal ticket.<\/p>\n\n\n\n

Explored<\/strong> different approaches to layout, information organisation and visual presentation of switcher between Bull and Bear directions on ticket.<\/p>\n\n\n\n

Further usability testing<\/strong> sessions with representative users to evaluate the effectiveness and usability of the redesigned deal ticket.<\/p>\n<\/div>\n\n\n\n

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A\/B testing<\/h4>\n\n\n\n

Before rolling improved deal ticket for Knock-out (KO) markets, we done A\/B testing across iOS, Android and Web trading platforms. With split 50% control, 50% new variant.<\/p>\n\n\n\n

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Tested improvements<\/strong><\/p>\n\n\n\n